Cashless Parking
CBRE
Colmore Gate, Birmingham
Site Summary
- Large office building in the City Centre
- Only one current occupying tenant
- Lower and upper basement car park facility
- Upper basement car park is empty, circa 40 spaces
- Security and CCTV on site
Service Solution
Cashless Parking – ParkPayGo
Parking Problems
Car park is vacant with no current use.
Continued cost to maintain including payment of business rates.
Options needed to utilise the spaces.
Revenue required to off-set costs and after this new income stream.
Promotion and marketing of the car park.
Flexible term of contract options are needed.
Resolution
Remote and site meetings with client/managing agent and survey of the car park.
Review of the daily parking tariffs, occupancy rates and season ticket prices of the private and public car parks in the immediate location.
Recommendations put forward for potential season ticket offer.
Flyer distribution to local car park users.
Email communication and marketing campaign with local office buildings/businesses.
Low uptake due to staff hybrid working so recommendation to move onto a new parking offer to offer daily parking and make the cheapest in the area.
Additional parking offered to the occupying tenant’s staff.
A-board advertisement at the entrance to the car park to generate enquiries.
All parking enquiries and agreements dealt with promptly.
Set-up and management of online cashless parking service via ParkPayGo.
No set-up, management or service fees applied.
Regular financial reports and recurring income.
Result
A large increase in the interest from local office staff by introducing daily parking.
Over 70 parking agreements signed inside first month of advertising.
Occupancy rates increased from 10% to 50% inside 3 weeks.
Revenue turnover increased over 300% in 1 month.
On target £4,000 income per month.
Daily increase in parking activity.
Repeat business and regular new custom.
Month on month increase in occupancy and revenue.
Regular client income helping to off-set car park costs.
Working efficiently with on-site security.
High customer satisfaction.